There aren’t many times I have guests on the podcast that I meet in person before I have the chance to invite them on the podcast. Aaron Hoffman is one of the few and I am so happy it happened that way. Aaron is a quiet guy that sees this industry from a completely unique perspective who happens to always have a place to charge a cell phone at events. You have to know the secrets and Suzy from Suzy Quilts was in the know. We have chatted with Aaron at several events and it was so much fun to hear Aaron talk about the story of Hoffman Fabrics and Me + You, the modern batiks division Aaron created. The story is so unique and without a doubt legendary. I mean Magnum PI’s famous shirt was made with a Hoffman Fabrics print called jungle Bird. That is epic. So I convinced Aaron to come on the podcast for a chat so you, too, can hear this story. He tells of the story of his grandfather who founded the company, where they are taking the company as the industry changes, and even their state of the art water facility. We also had a surprise guest, Michelle Flores, Markering Director and the official Hoffman Fabrics guide. She gives tours of the Hoffman warehouse in California and knew so much about the story of the company. It is an honor to be able to share the stories in this amazing community.
More about the Hoffman Challenge
Visit my sponsors::